Favor the Kind is a home, gift, and apparel boutique based in Dallas, Texas, with additional locations in Houston, and Crested Butte, Colorado. Their goal is to spread the joy of the kind life by carrying homemade, sustainably produced apparel, gifts, and home items made by people and companies that anyone can feel good about supporting.
They needed help with brand development, website development, and a social media strategy. This content piece is part of the rebrand campaign that teased the new brand name on social media.